Their ironic plan is to help poor people get out of debt by getting their employers to give them low-interest loans.
They are a little light on details so far, but a video of the financial counseling would surely be a sight to behold.
I'm thinking it will go something like this:
Dude, we're gonna get your boss to give you the extra bread you need for the stuff you deserve and then sue the fascist when he tries to get it back from you because you deserve it, man. Serves him right for not paying you a fair wage to begin with, man.