Insurance companies love barriers to entry for new insurance insurance companies because it limits competition. This must be the first thing to go. The federal government has constitutional authority under the Commerce Clause to limit insurers' ability to serve customers across state lines and ObamaCare gives us fresh, new reasons why this is a good idea. (Check your ObamaCare policy if you don't understand.)
Coverage mandates drive up costs and cause people to neglect to read their insurance policies. Allowing insurers and their customers to decide what should be covered and how restores market efficiency that has been missing from healthcare for a very long time. The little bit of wellness incentivization talked about in ObamaCare is nothing compared to market participants with access to current technology and constant fear of being driven out of business by a more service-oriented competitor.
The insurance "industry" will HATE this, but we only need a few consumers to gain an understanding of the powerful benefits of market capitalism to get the ball rolling. Understanding that ObamaCare isn't the beginning of socialism in healthcare but the culmination of decades of incremental takeover by socialists is a pretty good start. If you get it, please share this post.